Social media use cases

E-commerce site x social media part 2

This time,

Social media use cases

I would like to focus on this topic.
The Facebook "Like" button is easy to introduce to e-commerce sites. This "Like" button requires the user to intentionally press the button. Therefore, there are three advantages to this "Like" button.

  1. You can see the popularity!
    First, please take a look at the image below.
    It shows the number of likes you have given it. There are a number of jeans lined up, but the first pair from the left is marked as 4K (that's 4,000), and the second pair is marked as 427. This tells users that the first pair is 10 times more popular than the second, giving them some basis for making a decision.

    2. The Levi_s® Friends Store

  2. Find out what your friends like!
    Furthermore, if you view the post while logged in to Facebook, you will be able to see when your friends clicked the "Like" button. This makes it a truly social networking site for sharing information.
  3. Information about your likes will appear in your news feed!
    This is where social media can be most effective.
    As shown in the figure below, "Like" information appears in your friends' news feeds. On average, Facebook users130 peopleIt is said that there are 100,000 "friends" registered on the site, so just by introducing the "Like" button,130 peopleIt has the potential to be widely adopted.Facebookニュースフィード

So why not try using the Facebook "Like" button, which has so many benefits, to build your e-commerce site?
Next time, I would like to explore how to implement this "Like" button.

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