EC site x flash marketing part 2
Why is flash marketing effective for e-commerce sites?
What flash marketing can do
I would like to think about this.
There are four main categories.
- Maximum sales limited
- Minimum sales quantity limited
- Limited Time Offer
- Members Only
Looking at the above, have you noticed that similar sales methods are used in physical stores?
that's right.
"Limited Time Sale"
is.
Flash marketing is the web-based version of the time-limited sales that are now commonplace in brick-and-mortar stores.
Group purchase coupons for restaurants are
- The number of customers is visible (because reservations are required)
- Good cash flow (because coupons are paid in advance)
They are trying to sell the product by emphasizing the above points, but on the EC site,
- Stock Clearance
There is a powerful advantage to this.
Flash marketing allows stores to adjust stock levels and sales periods to present attractive products to customers. With flash marketing, there is no time for the brand image to be damaged.
Furthermore, thanks to the extensive promotion being undertaken by major companies, awareness of flash marketing and group purchase coupon systems is now widespread, so we believe that e-commerce sites are the ones who should be embarking on flash marketing.
As an aside, a major flash marketing site operated by Recruit
Please see Ponpare.
In addition to the restaurants, there are plenty of other items for sale.
I think it's perfect for e-commerce site operators who handle a single product.
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