Today I found an interesting story in a press release.
Cecile introduces "begging feature" on its e-commerce site
Begging function on EC sites
Did you know?
The pioneer of this wasTriumphThis is an e-commerce site for an underwear manufacturer, and they are using this begging feature to increase sales.
The begging feature allows you to have someone else make payments on an e-commerce site, just like when a girlfriend begs you to buy her something on a date.
If you look at the above link for Triumph, you can see the process. Normally, you would add the item to your shopping cart and then make the payment.Email it to your boyfriendRequest paymentThat's it.
If you receive an email like this, it would be hard to refuse it for the sake of your reputation as a man.
Exactly, the actualAn EC site that follows purchasing behaviorI think this is a unique feature.
If you are an operator of an e-commerce site related to "beauty" or "fashion" targeting women in their 20s, why not consider introducing this service?
Reference sites:Cecile introduces "begging feature" on its e-commerce site
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