When I picked up this book, the contents were quite different from what I imagined from the title. It is divided into three parts, five chapters in length: an explanation of the business model introduced in the e-mail newsletter, an edited Q&A, and contributions from famous people who are close to Horiemon, such as Hiroyuki and Takeshi Natsuno. From the title, I imagined it would be a rational theory with Horiemon's unique style, but I found it easy to read.
table of contents
- To those born after 1980
- The future of the internet society
- Do you seriously want to be rich?
- What is a truly happy lifestyle?
- Thinking about Japan after Horiemon's release from prison
excerpt
- We are blessed just to be born in Japan
- Extraordinary effort
- If you find something you want to do, put in the minimum amount of effort.
- Business fundamentalism that shows no understanding of industry supervision or irrational structures
- People who earn money don't think about money
- Throw away information
- The next 40 years will be better
- First, live positively