This is an article from a while ago, but the marketing blog KISS metrics
"How do colors affect purchases?(Which colors influence purchases?)
I found an entry with this title, so I'd like to introduce it to you.
Web Creator Box has compiled this information in Japanese.
The article isHereis located.
The impression that color gives is important, and when designing an e-commerce site, you need a color scheme that suits your target audience, whether you want to prioritize your brand or aim to create a site that is acceptable to everyone.
If you read this, you will understand why yellow is so valuable for signs at stores that advertise low prices, such as McDonald's, Don Quijote, Matsumoto Kiyoshi, and Matsuya.
source:kissmetrics
English 
Japanese