As a popular author
A management method for venture companies that emphasizes trial and error through customer development and agile development.
1. Start small.
2. Test your value and growth hypotheses by running your business and learn and adjust quickly.
The former is obvious, but the latter was helpful. Every entrepreneur intuitively has a value hypothesis and a growth hypothesis, but this book clearly shows how to verify them and gives concrete examples of indicators. I would like to incorporate the following points when creating a business.
A. What are the value and growth hypotheses for the business?
B. What methods and indicators should be used to verify the value hypothesis (at low cost)?
C. How to verify the growth hypothesis and how to set indicators
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