Do you know Fancy?
There is also an iPhone app.
It is already famous,
I see it every day.
—————————
—————————
The stylish photos of this site will make you want to buy.
This is an e-commerce site that embodies the concept of "selling with style."
So it will be helpful.
If you want to know more about Fancy, click here.
↓↓↓
——————————
"Fancy" - a social commerce site from New York
http://japan.cnet.com/news/
——————————
↓↓↓
In the article,
"~~ has already reached 7,400 people Fancy (equivalent to Facebook Likes)
By successfully incorporating influencers,
By turning them into fans, we can reach the mainstream.”
It says:
I don't understand because it's all katakana, but
In short
1) From influential people
2) Make it easy to send messages,
3) Bring it to the attention of many people
about it.
Such good things spread spontaneously.
The power of the Internet
It is becoming one of the new trends in EC.
You need to know the new trends and new customer trends.
so,
What customers want has changed
I will write about that story.
What customers want has changed
▼Main customers to date
For those who have purchased online
This was the most common opinion.
Person A: Heavy and bulky items
Don't transport it by car
It's so convenient to have it delivered to your home!
B: I prefer buying online over buying in stores.
It's good that it's cheaper!
In other words,
The convenience of having heavy or bulky items delivered to your home
(Example: water, rice, diapers),
"Cost benefits" of being able to find low-priced items
I felt that way.
But that is already a prerequisite now.
It could be said that this is a given.
In other words, it is not discriminatory.
The competition is elsewhere.
▼Our core customers of the future
In the future, people who buy online
This is an opinion that is expected to be prevalent.
Person A: I don't think they stock it in physical stores.
There are some interesting ones!
Person B: I can't find it by myself.
There are some interesting ones!
Person C: Is the product or store good or bad?
It's reassuring to know the reputation right away!
In other words,
Finding great deals and products that other people can't find
The inherent entertainment value of shopping,
You can check the reviews before you buy to avoid making mistakes.
I feel there is an advantage in the "information" aspect
This is what is happening now.
The competition is elsewhere.
This is an essential element for creating a store that doesn't get caught up in price competition.
I hope you'll keep this in mind.
tomorrow
To learn more about customer trends,
I will tell you about SIPS, the purchasing behavior of the future.
English 
Japanese