EC site x flash marketing part 1
In the previous article, we explained several specific ways to utilize social marketing on e-commerce sites, but this time we will take a short break and look at flash marketing.
First, I think
E-commerce sites should use flash marketing
I think.
I would like to explain the reasons for this in several parts.
In the first episode, we will review flash marketing.
As the name suggests, flash marketing is
Selling in a short time to make the flash shine
It refers to marketing techniques.
Recently, flash marketing has become synonymous with group purchase coupons.
Ponpare and GROUPON are airing it on TV commercials.
This is a system where if enough buyers gather within a certain period of time, you can get a discount coupon.
For example, "If 100 buyers use the 50%OFF coupon within 24 hours, the sale will be completed."
This type of marketing technique has been around for a long time, but it has come back to the forefront after an American company called Groupon had great success selling group-buying coupons, mainly to restaurants.
I'll write the rest next time.
English 
Japanese