In the web industry, we often hear the word gamification.
I started listening to it.
Was it around last year, 2011?
According to Wikipedia,
"Gamification is the general activity of using game design techniques and mechanisms to solve problems or increase customer loyalty."
It states that.
In short, it's the application of game mechanics to things that are not games (in the IT world, apps and websites).
This word has come into focus once again with the creation of the social gaming market.
In this article, we will introduce two sites that apply gamification to e-commerce sites.
http://www.notcot.com/archives/2011/11/bonobos-hidden-on-notcot.php
The objective is to find a pair of trousers with Bonobo's signature on them.
$25 off coupons and free shipping at Bonobo every day, first come first served
It seems to provide.
It's a system designed to get people to wander around the site in search of coupons.
Furthermore, it is first come, first served every day, so you can try again and again, and it is not a lottery, so
It uses mechanisms that create competition.
Next is a flash marketing type EC site.
This is an abundant amount of gamification-type mechanisms incorporated into the game.
To even view the price, you have to use a point called "peeq".
No. This is limited to 20 times a day, and users frequently visit the page.
We offer:
Reference sites
http://gamification.jp/case/2012/03/07/%E3%83%89%E3%82%AF%E3%82%BF%E3%83%BC%E3%82%B7%E3%83%BC%E3%83%A9%E3%83%9C.html
http://ascii.jp/elem/000/000/677/677834/
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