I will tell you about SIPS, the purchasing behavior of the future.
SIPS is said to be a new form of purchasing behavior.
＜１＞ Sympathize
<2> Identify
＜３＞ Participate
＜４＞ Share & Spread
It is an acronym for:
In simple terms,
When people have a good experience, the story spreads automatically.
about it.
＜１＞ Sympathize
I can say anything about EC sites,
When people find something online, the first thing they experience is a feeling.
Searching for this and that
If you can find something that suits you,
This is great! I think.
for example,
Seeing Nadeshiko Japan working hard is inspiring for me at work.
When I see delicious food, my mouth waters
Seeing the beautiful physiques of cool actors makes me want to do muscle training too
Such.
When your emotions of joy, anger, sadness, and happiness match those of others, you empathize.
＜２＞ Identify
If you're interested, then start researching on your own.
Regarding EC sites,
Check if it is really beneficial for you.
We will check using all possible means, not just search.
If it is an EC site
Company profile, reputation, review contents,
＜３＞ Participate
Once you have researched and confirmed it, you can participate = take action.
What I mean by "participate" here is
Like many Facebook pages and corporate event pages.
It's about games and applications.
If it's an e-commerce site, this would fall under the category of purchasing.
＜４＞ Share & Spread
This is a point that has never been seen before.
To your friends and family
Share on Facebook and Twitter.
When emotions of joy, anger, sadness, and happiness coincide,
It then spreads automatically and unconsciously.
The most important of these series is
"The first thing is whether it resonates with you or not."
First, you need to be sympathetic.
Not only will they not take action,
They can't even check or investigate.
Let alone sharing or spreading it...
Regarding EC sites
So in order to expand sales, you need "empathy."
↓↓↓
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A smart guy from Dentsu writes about SIPS
This is a concept that they introduced to the world.
http://www.dentsu.co.jp/sips/
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tomorrow
Just a little bit of this
"Stories to Elicit Sympathy" Store Edition
We will inform you of the following.
English 
Japanese