Archives

The success or failure of an EC site can be determined before sales begin. Four elements of a selling product

I would like to introduce the following article, which is very on-point. You can tell whether your EC site is successful or not before you start selling. Four elements of a product that sells The author claims that if you have two of the following four elements, you are more likely to be successful on an EC site. Complex […]

American Retail and Social Media

"I tried making a Facebook page, but I'm still feeling my way around..." is the opening sentence of the article we're going to cover today, and I think there are many companies in Japan in exactly the same situation. The following site has specific information on Facebook pages [...]

Social media usage rate on EC sites

In Japan, we are not yet in a position to develop EC within Facebook, but in the United States, it has already become so widespread that there is a term called "F-Commerce." So, I would like to introduce the Social Commerce Toda […]

E-commerce website and design

This is an article from a while ago, but I would like to introduce an entry from the marketing blog KISS metrics titled "How do colors affect purchases?". W […]

EC site begging function

Today, I found an interesting story from a press release. Cecile introduces "begging function" to its EC site. Do you know about the begging function on EC sites? The first to do this was the EC site of an underwear manufacturer called Triumph, […]